Heritage

A small family run business that was founded over a century ago in the plains of Northern India is now synonymous with long-cut roasted vermicelli. The elders of the household decided against using the family name and chose Hand Brand as it signified the manual labour that went into growing quality wheat and producing the finest quality of vermicelli or colloquially known as sevaiyan. The tradition that started in 1905 is still going strong and we are honored to be the guardians of this heritage. With its sister brand, Mom’s Choice, we are dedicated in making our quality products available across the length and breadth of India as well as the world.